Streamline user experience from the home page to the front door.
A streamlined user experience from the home page to the front door with an emphasis on trust.
Streamline user experience from the home page to the front door.
A streamlined user experience from the home page to the front door with an emphasis on trust.
Welcome.
I'm glad you're here
I'm UX/UI designer and plant lover based in Houston TX.
I obsessed with organization - from app design all the way down to a perfectly packed dishwasher! I'm motivated by challenge and love the process of problem solving.
What My Design Skills Include
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Research & Analysis
User Interviews
Competitive Analysis
Usability Testing
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User Interface Design
Wireframing
Paper Sketches
Prototyping
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Information Architecture
Design Tools
Card Sorting
Heuristic Evaluation
Navigation Map
Figma
Adobe XD
Sketch App
My Experience
UX Designer
Academy Sports + Outdoors
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Served as primary designer within a cross-functional team, consisting of product managers, engineers/developers, and QA, owning the end-to-end design process for User Account experience, Academy’s Mobile App, and internal in-store retail application
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Redesigned key customer-facing experiences, including Customer Care Chat, Store Locator flyout, Web Header, and In-Store Pickup flows, incorporating user research and usability testing to improve intuitiveness, reduce friction, and increase conversion rates.
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Designed a “Quick View” feature for mobile App enabling users to select product variants and add items to cart without full page navigation, streamlining the purchase journey.
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Developed and maintained components of Academy’s design system, ensuring consistency, scalability, and high-quality UI patterns across multiple products.
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Established a quarterly competitive analysis process to keep the UX team informed of industry trends, emerging technologies, and best practices.
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Created and implemented a standardized design brief intake form and worked with developers to integrate with Jira, improving cross-functional communication, project intake clarity, and workflow efficiency.
UX Designer
Loql - Travel App
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Designed an intuitive travel app with a team of UX designers. Main features include personalized recommendations based on gamified quizzes, co-ordination tools for group trips, optimized travel schedules based on personal recommendations and group preferences.
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Conducted research through user surveys and interviews, identified user themes and pain points.
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Created and conducted usability tests of the interactive prototype in Figma to gain insights that informed the design decisions.
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Lead a team of 5 designers through the project, maintaining delivery timelines.
Jun 2022 - Dec 2023
2016 - 2017
Junior Brand Manager
Sanofi
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Established Brand strategy and implemented across all channels
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Conducted qualitative surveys for a new brand and launched the U&A survey.
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Supported the Salesforce team by designing training and promotional materials.
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Coordinated participation in medical conferences, designed and delivered presentations, and medical journal publications.
2012 - 2014
Senior Account Executive, Public Relations
Fleishman-Hillard Vanguard
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Promoted from account executive to senior account executive within six months of employment
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Applied research techniques to monitor and analyze brand awareness.
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Developed and delivered corporate social responsibility strategies and project promotions.
Dec 2023 - Current
UX/UI Designer
Refinery Brands Contract
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Designed mobile applications and websites.
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Perform user research, user interviews, develop personas, user flows, and information architecturew.
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Created Low & Hi fidelity wireframes & interactive prototypes, based on business/user goals and research insightsw.
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Built MVPs to perform usability testing and iterate within short timeframes.
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Perform industry research, competitive/comparative analysis, and content audits.
Feb 2022 - Mar 2022
Business Support Sales Department
Breitling
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Gathered, analyzed and reported on monthly sales results
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Created presentation materials and organized sales training
2014 - 2015
Salesforce Department Coordinator
Sanofi
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Leadership role in support of a regional salesforce team of 300 people
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Performance data analysis, project management, event coordination, and productivity improvement.
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Implemented an automated event management system. Partnered with business excellence department and IT to create global event planning portal to manage marketing activities, budgeting and reporting.
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Onboarded and trained over 50 staff members
2011 - 2012
Things I Enjoy
Travelling
I like to travel because when I'm coming back home after another trip I'm returning as a different person. It expands my outlook, inspires me and helps me grow as a person.
Plants
I like to watch things grow! I like that I can trace a direct correlation between my actions and its impact on a plants health.
In addition, nature is the ultimate designer - blending function and beauty. I like to draw inspiration from the natural world.
Organizing
I appreciate the calming effect of
a well organized space. I feel more efficient and productive when things are in their right place.